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Airtel - Positioning (And Repositioning)
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EXHIBIT III
BHARTI – TOWARDS THE FUTURE
In the early-2000s, Bharti also entered into various
joint venture
agreements with leading telecom players in the world such as SingTel,
Singapore-Warburg Pincus, Sweden, Mauritius, USA-Telia,
International
Finance Corporation, USA and New York Life International and
Asian
Infrastructure Fund. During the period, the company was operating in seven
circles across the country and had also acquired licenses to operate in
another eight circles. The operations in the additional eight circles were
scheduled for launch in mid-2002. In its attempts to extend its market, in
mid-2002, Bharti also acquired Spicecell Ltd., which was previously a part
of Modicorp Group.
In September 2002, Airtel also tied up with Escotel to share the cellular
infrastructure in their common circles. According to an Airtel source, this
tie-up was aimed at saving
capital, operational expenses and time required
for launching their services in common circles. By late-2002, Airtel was
operating in Delhi, Chennai, Karnataka, Himachal Pradesh, Andhra Pradesh,
Kolkata, Mumbai, Punjab, UP (West) and planned to launch services in Haryana,
Maharashtra, Gujarat, Madhya Pradesh, Tamil Nadu and Kerala.
By 2002, the Group was engaged in various businesses through joint ventures
with various companies. The operations of the group were classified under
the following heads – Bharti Cellular (Cellular Operations), Bharti Telenet
(Basic Services), Bharti-BT Internet (Internet Services), Bharti BT (VSAT
and WAN Services), Bharti Telesoft (Telecom
Software Development), Bharti
International (JV's in Global Markets), Bharti Televentures (Telecom
projects) and Bharti Telecom (Telecom Equipment Development).
Source: ICMR
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Continued....
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